Why Do You Want to Advertise?

September 27th, 2011 | 0 comments | permalink

What are you trying to achieve? How do you want people to respond? If you want new prospects, how do you plan to convert them to customers? How well do your facilities reflect your brand offering and make it compelling for customers to purchase?

These are the questions we always pose when asked to work with a new client. Now, you’d think as a firm that makes its money on marketing and branding, we’d gladly take any offer to work. But we always pause to understand the motivation first. One of the most crucial parts of brand architecture is understanding the circumstances before jumping into a creative solution. Anything less opens the door for generating cool creative, but not necessarily addressing the client’s root problem. More…