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It was a secret. Built in separate facilities by disparate teams. Nobody outside of Freightliner knew about it. And few inside the company knew everything about it. But we did. Code name: P3. This next generation long-haul tractor represented a leap in technology unmatched in the industry and we were tapped to bring it together for an internal launch when the time was right. Ads, flyers, posters and graphics were developed to celebrate this milestone and to build excitement at its launch. We even found a way to incorporate their code name into the launch. The result was P3rfect.

 

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