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San Antonio Zoo Ball
BradfordLawton One Good Turn
SAN ANTONIO ZOO BALL

We were given a name for the San Antonio Zoo’s 2008 Zoo Ball: Monkey Business. And the challenge to create fun and memorable ways to invite people to support this important fundraiser. Days of struggling to take advantage of the obvious tie to the Marx Brothers movie yielded frustration. Brad created some big 08 figures in carefully designed sketches (which the rest of us would call doodles), then walked away from his desk for coffee. He returned to a completely different perspective as he saw the page turned. The result was a once in a lifetime solution that resulted in a record-breaking event and that has been recognized internationally. Maybe a trained monkey could do it, but it took a trained eye to see it.

 

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San Antonio Zoo Ball
San Antonio Zoo Ball
San Antonio Zoo Ball
San Antonio Zoo Ball
San Antonio Zoo Ball
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