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The Toxic Avenger Musical
The Toxic Avenger Musical
BradfordLawton Never Let Love Go To Waste
THE TOXIC AVENGER MUSICAL

An 80s cult movie classic movie as a musical? Why not? Before the script was even complete, we were tapped to produce logo, graphics and promotional items for its planned New Jersey opening. Smart, hilarious comedy by Tony-Award winning writers and brilliant rock music by David Bryan of Bon Jovi received acclaim. The show moved to Off Broadway. With an award-winning cast, it found even more success. The producers were aiming higher. Their plans included an international tour, then to Broadway. We believed the audience was narrowed by its cult classic, comic bookish identity. We spoke out and then were asked to consult on ideas to modify the story. We went on to rename and rebrand the show for its next run. By repositioning as a romantic rock comedy, Toxie! was born.

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The Toxic Avenger Musical
The Toxic Avenger Musical
The Toxic Avenger Musical
The Toxic Avenger Musical
The Toxic Avenger Musical
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